‘The Street Is Yours’ is the latest campaign being rolled out worldwide throughout all Deichmann stores and at deichmann.com, consisting of summery espadrilles, beach-worthy wedges, party perfect heels, cool casual trainers and much more. To front the UK version of the campaign, we wanted to find a girl after our own hearts who is a lover of shoes, both casual and comfy, and glitzy and glamorous. Scarlett Moffatt seemed a natural fit, and as you can see in the imagery, is a great model for our shoes! It also helped that she loved the range. Speaking about the day Scarlett says ‘I had so much fun shooting with Deichmann. I love their latest collection as there’s something for everyone and for every occasion. From wedges and espadrilles for the holiday, and glittery party shoes, my Summer footwear is sorted with Deichmann!
Fresh white accessories are teamed with bold prints in this demure and sophisticated look. White stilettos have been given a new lease of life this season, due to the introduction of pastels and brights, making white accessories a great balance for a colour rich or printed ensemble. This white bag would be ideal for both evenings out, or even as a work bag, due to its structured shape. For extra style points, you could tie a different coloured ribbon or scarf onto the handles to match any outfit!
Shop the look:
Shoes £19.99 | Product Code 1174613
Bag £22.99 | Product Code 4101648
These shimmery shiny heels with bows are an ideal choice for nights out. Not only are they stylish and on trend, but due to the block heel aspect, they are COMFY too! Scarlett rocks them here with black skinny jeans and a wraparound kimono but they could certainly be partnered with dresses or skirts. This fabulous clutch bag has a plait and tassel detailing that adds an extra element of style to it. A killer combo!
Shop the look:
Shoes £27.99 | Product Code 1240621
Bag £14.99 | Product Code 4100657
This look is fly, isn’t it? We’re loving the contrast of the rich midnight blue and the pop of cherry red in the heels. This footwear is fierce and would look great not only with jumpsuits but with dresses, skirts and even jeans. The straps wrap across the front of the foot comfortably and there are cool metallic gold buckles at the ankle, giving extra security and added style! Scarlett really suits this look. We’ve teamed this outfit with a pair of cool sunnies- perfect for those Summer parties!
Shop the look:
Shoes £22.99 | Product Code 1174611
Sunglasses £4.99 | Product Code 4410429
She started her TV career on a sofa, so we thought it only fitting to glam her up on one for this campaign. Wedges are just so versatile and can be worn with both casual daytime ensembles, and more formal eveningwear. These wedges have a touch of metallic running through them, giving them a luxe feel, they are super comfy too. A stacked wedge is a great shoe choice for the Summer as they are supportive and breathable – plus they help you show off your new Summery pedicure!
Shop the look:
Shoes £27.99 | Product Code 1240641
Espadrilles are everyone’s BFFs in the Summer. They’re comfortable and practical and can be paired with all manner of different outfits. They are also perfect to take on holiday with you, as they are so versatile but also extremely light weight- making your holiday wardrobe packing SO much easier. Scarlett looks incredible paired in ripped skinny jeans, a bright pink jumper and our beautiful espadrilles. Made from comfortable canvas material, they feature embroidery, and yes, they are parrots on the front! How cool?!
Shop the look:
Shoes £22.99 | Product Code 1100608
Comfy doesn’t have to mean boring! We’re loving these trainers with the sweet floral embroidery to the side of the shoe. They add a casual urban vibe to anyone’s ‘shoedrobe’ as they would match all manner of different outfits, from jeans to skirts to shorts. Scarlett wears them here with jeans and a jumper, adding a touch of glam to a casual ensemble. These are not only stylish but comfortable too.
Shop the look:
Shoes £24.99 | Product Code 1102629
A quality pair of loafers is a must have in any woman’s shoedrobe, and we’re totally loving these grey tassel loafers, modelled here with a very Cher from Clueless kind of vibe. They are made from two separate grey materials; one patent and one textured, giving them a fun and quirky edge. There is a fringe to the front of the shoe and a fun tassel that gives this shoe a stylish twist. These would be perfect both in the office or with everyday casual outfits, and the soft grey colour is ideal for those Summer days and pairing with on trend pastels or brights.
Shop the look:
Shoes £22.99 | Product Code 1144618
Bag £17.99 | Product Code 4101639
Get party ready with our range of fantastic heels and bags in the new SS18 collection. Scarlett is modelling gold heeled sandals from the Catwalk range. They feature a barely-there strap running across the front of the foot, and around the ankle, and the heel is chunky and blocked, ensuring comfort with each and every step. Ideal then for dancing the night away! The rose gold glitter detail will make sure you’re noticed with every step and is the perfect match to almost every colour this season.
Shop the look:
Shoes £24.99 | Product Code 1185604
Bag £14.99 | Product Code 4100657
Gladiator sandals are another staple every woman should have in her shoe collection. They are versatile, comfortable and stylish, and these ones that Scarlett’s modelling include fun printed patterns embroidered throughout the front strap and ankle strap. The threads are a mixture of bright colours and metallics, intricately woven together to create a geometric triangular detail. We’ve teamed these shoes with a casual ensemble, but added a chic and structured black bag to bring the look bang up to date. Mixing casual and formalwear is very on trend for the season, making for a versatile look that can take you from the office to the bar.
Shop the look:
Shoes £24.99 | Product Code 1210653
Bag £22.99 | Product Code 4101650
You can shop The Street Is Yours collection now
Credits
Shoes, Handbags, Sunglasses: Deichmann
Model: Scarlett Moffatt
Photographer : Mark Jobson
MUA/Hair : Kristina Foster
Stylist : Sarah Potter at Anicca Digital