We’ve watched her and her family watch TV on Gogglebox, she became the Queen of the Jungle in I’m A Celebrity, featured on Ant and Dec’s Saturday Night Takeaway, and now she’s turned her hand to modelling footwear. We are excited to reveal that the latest model for our S/S18 campaign is none other than TV sweetheart, Scarlett Moffatt.
‘The Street Is Yours’ is the latest campaign being rolled out worldwide on Deichmann websites, and in all stores, and Scarlett was chosen by the team to model the range available from April 2018. The collection consists of summery brogues, beach-worthy wedges, party perfect heels, cool casual trainers and much more. The pieces are available to buy both on the Deichmann website as well as in all stores.
On why we chose Scarlett as the face of their new SS18 campaign, our marketing manager Josie Soei quotes
‘Scarlett was an ideal choice for us when deciding who to work with on our campaign. She has that ‘girl-next-door’ quality and a warmth to her personality, but is also a lover of getting dressed up, putting some heels on and hitting the town – just like our Deichmann customers! We think her vibrant and bubbly personality translates into the imagery, and we had a lot of fun working with her.’
Scarlett stuns in form-fitting dresses and bright colours, proving that she’s a natural beauty. The imagery shows Scarlett in a variety of different environments, dressed in a range of outfits and shoes, from every day casual, chic office wear and glitzy party ready ensembles.
Speaking about the partnership and the shoot, Scarlett says ‘I had so much fun shooting for Deichmann UK. Their shoes are right up my street, proper fashionable, so I loved working on this campaign. My favourites are the cute grey brogues and the sparkling gold heels (I’m a sucker for a sparkle) – perfect for those Summer nights out!’
You can shop The Street Is Yours collection now.
Shoes, Bags & Sunglasses: Deichmann
Model: Scarlett Moffatt
Photographer: Mark Jobson
MUA/Hair: Kristina Foster
Stylist: Sarah Potter at Anicca Digital