Each season, Deichmann showcases some of the key pieces from its upcoming collection to the UK fashion press, inviting them to a Central London location, where the products are displayed by trend to showstopping effect.
Throughout the day, the press team are on hand to answer questions, handle requests and point out any particularly swoon-worthy styles to journalists and bloggers.
Each trend table is planned with details that fit in with the theme, to make Deichmann’s collection all-the-more eye-catching…
The finished product is a veritable festival of footwear, ready for the expert eyes of the fashion world…
As an added treat, The Braid Bar work their magic on guests, creating gorgeous braided hairstyles in mere minutes…
Megabooth’s Insta-Printer also creates print-outs of Instagram posts from the day, so guests to the press day can leave with their favourite memories…
…along with some irresistible sweet treats too!
